Basic Attention token
BAT is the digital currency that facilitates the entire process. It is linked with attention value, calculated based on incremental duration and pixels in view for any relevant advertising content
Hayes, Adam. “What Is a Basic Attention Token (BAT)? How It Tracks Consumers.” Investopedia, 3 June 2023, www.investopedia.com/terms/b/basic-attention-token.asp#:~:text=BAT%20is%20the%20digital%20currency,digital%20advertisements%20in%20the%20future.